2003 Dubai, United Arab Emirates


Aizone is, without any doubts, the most ambitious and desecrating retail project for our studio, because it is the brand of the Aishti group dedicated to a young and refined target, very careful and in continuous evolution. Aizone is the gym where it is possible to experiment new solutions and new materials; it allows to come out from the most artificial schemes of the conventional spaces generally stiffer. We started in 2002 with the first terminal inside the Mall of the Emirates in Dubai, a huge rectangle long as a soccer field. In terms of design, the choice of a monochrome wrap that transforms the container in a conceptual space with no limits. The powder blue chosen as a shade of Klein blue, creates an effect of vagueness of the real borders, enhanced by the effect of back lighted counterparts and by mirror surfaces that replicate the graphic effect endlessly.