Corneliani boutique, Rome

2018 Rome, Italy


The Mantua-base brand unveils its new store concept debuting at the Roman boutique on Via del Babuino in the heart of Rome.Elegance, beauty, uniqueness typify the boutique’s interior. Corneliani’s sophisticated and impeccable style finds an exceptional, engaging expression in this new store concept. Following an attentive study of the brand’s stylistic genre and values, MC A studio conceived a project which fully interprets, in an holistic way, the aesthetic and ethical heritage rooted in the Corneliani company. Luxury, craftsmanship, masculinity and a celebration of the Mantua roots of the brand are the pillars of the new store’s concept, spanning 160 square meters on one level. Designed to guarantee customers an immersive experience into the Corneliani world, the new store offers an elegant and unique stage for the brand’s collections, showcased with spontaneous and effortless charm. Breaking with rigorous traditional merchandising rules, products perfectly blend with the environment to express a specific lifestyle. Objects dialogue with the space to communicate ideas and feelings. The love for details and the outstanding craftsmanship rooted in the brand’s DNA translate into the materials, which are all natural and destined to constantly change highlighting the unstoppable passing of time. Precious terracotta flooring tiles, handmade in the Mantua area and worked in unconventional black and grey tones, are combined with an exclusive peach flower marble in a mat finish. Walnut battens in different shades are juxtaposed along the walls to soften the leather panels; chic green marble inserts and mirrored surfaces lend increased depth to the space. Vintage seats and armchairs, along with several works of art and photography books, decorate the boutique’s three rooms enhancing the cozy atmosphere of the space, which welcomes Corneliani’s customers in an exclusive and sophisticated environment.