Fendi Showroom Solari 35

2013 Milano, Italy

Interior design

Fendi’s Headquarters in Milan had formerly been the seat of the Riva Calzoni steel plant and in more recent years, for nearly a decade, of Arnaldo Pomodoro’s foundation. It is a large industrial building where we planned and executed offices, spaces for fashion shows, showrooms and warehouses. On the ground-floor we recovered the old concrete floors hidden under layers of plastic-coated paint and, to provide maximum flexibility of space, we designed the service and work areas as if they were free standing areas using black waxed metal walls that can be easily moved. The large interior space, divided in two by long piers , was transformed into exhibition and working space. On the second level the executive offices serving the showroom have been placed as if they were overlapping containers. The press area offices were placed in a different zone accessible by a new suspended walkway that dramatically overlooks the area normally used as a backstage during fashion shows.